Aveda Institute

Aveda Institute Summary

Aveda Corporation is a company headquartered in Blaine, Minnesota, that manufactures skin care, cosmetics, perfume and hair care products, and trains students in cosmetology, esthiology, and massage at the Aveda Institute in Minneapolis, New York City, Washington, DC, and many other cities. Rechelbacher sold Aveda to Estee Lauder in 1997 for $300 million, although Aveda continues to be run as a separate entity. The third and highest level is a Lifestyle business, which carries and uses Aveda products exclusively. Although service obviously varies between individual shops, Aveda generally applies strict rules to the businesses carrying its products, from quality of service to appearance. All Aveda certified treatments include the exclusive usage of the Aveda made/approved products. Aveda began sourcing certified organic babssu to use as a starting point in the creation of a foaming cleansing element known as “babassu betaine”, which makes the product smoother. Aveda is able to buy babassu oil from the local collectives, and in turn, know exactly where the certified organic babassu is coming from, making it easier to track integrity. Aveda’s Rose and Lavender oils are sustainable and certified organic. Aveda sells products ranging from skin care to hair care, with simple product names such as “Shampure”, “Caribbean Therapy” to name a few. Through their partnership with NativeEnergy, an organization that supports and builds renewable energy products, Aveda has helped fund wind turbines, an alternative energy resource. Aveda’s Soil to Bottle traceability system allows the corporation to follow and document the precise origin of their essential oils. This system was implemented only recently, and is a way for Aveda to keep track of the oil purity and integrity.

Summary content courtesy of Wikipedia.