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Master's Degree in Marketing: Compare Marketing Masters Programs

Various schools and institutions offer different varieties of the masters degree in Marketing programs. Before you settle on the school that you think you might be interested in, it can help to do some comparisons between the different institutions.

Choosing a School — Comparing Marketing Degree Programs

Some schools, for instance, offer MBA (Master of Business Administration) with an emphasis on Marketing. These masters degree in Marketing can be good programs because aside from the skills and information that you will learn as far as Marketing goes, you will also learn basic business administration skills which can make you more attractive to future employers.

There are also Masters of Science in Management degrees which offer a special emphasis in Marketing Management. These programs not only focus on Marketing, but also give students valuable information and knowledge pertaining to Management as well. Degrees in Leadership and Management have become increasingly popular over the past few years.

Some people are also interested in the MBA program which specializes in Social Media Marketing, which is a fairly new but exciting field. These days, more and more people are seeing the effectiveness of social media marketing, making it more important on the global level.

How long does a Marketing program take?

In general, an MBA program in Marketing usually takes anywhere from 2-3 years to complete. However, your masters degree in Marketing will depend upon the school that you choose as well as how many credit hours you can feasibly take at once.

There are also accelerated programs, such as the Accelerated MBA in Marketing, which can take less time. The accelerated programs might only take a year to a year and a half to complete, for instance.

Why study Marketing?

A masters degree in Marketing can make you very appealing to potential employers. Businesses know that without marketing, it doesn’t matter if they have a great product or company if nobody knows about it. Marketing trends change from year to year and keeping on top of the trends and understanding them is essential. Professionals with these types of degrees are becoming more appealing to employers due to the fact that they are able to understand and analyze these trends as well as implement them within the business that they are employed at. This can result in a bigger profit margin for the company, which is ideal.

What courses might you expect from Masters in Marketing Programs?

Depending on the masters degree in Marketing program that you choose, you can expect to find a variety of coursework in relation to your degree program. Marketing programs require their students not only to understand current trends, but to be creative as well. You might find coursework in the following:

  • Public Relations
  • Business to Business marketing
  • Marketing Strategy
  • Advertising
  • Marketing Consulting
  • Food Marketing
  • International marketing
  • Retail management
  • Consumer Behavior

When comparing programs, it’s important to take a look at the coursework that you will be required to take. If the courses do not have any bearing on your career goals then you might want to consider another school or program that more closely matches what you had in mind.

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