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Online Marketing Degree Overview

Online Master's in Marketing, Bachelor of Marketing, and Other Marketing Degrees

An online Marketing degree can open up a world of employment opportunities for you. Aside from gaining valuable knowledge in the world of marketing, when you earn a degree in this blossoming field, you will also gain other business knowledge and information that will make you very attractive to potential employers-or even help you in earning a new position in your current company.

Online schools offering degrees in Marketing

These days, you no longer have to attend a traditional campus setting in order to receive your Marketing degree. In fact, many people are getting their Marketing degree online. With an online Marketing degree, you are offered more flexibility in terms of class times and schedules. You can also often choose to start in the middle of the traditional school year, instead of waiting for January, May, or August.

There are quite a few accredited colleges that offer online Marketing degrees. In fact, there are so many choices out there that you might have difficulty in narrowing it down to the one that you want.

Types of Marketing Degrees

Most people choose to either receive their Master’s in Marketing, or Bachelor of Marketing. However, there are other types of Marketing degrees available as well. In fact, they can get very specialized depending on the school that you attend.

The Bachelor of Marketing is one of the most popular online marketing degrees. It is a Bachelor of Science degree and its objective is to help students learn critical thinking skills, communication skills, and technical skills when it comes to the world of marketing.

The Bachelor of Science in Business can sometimes also come with an emphasis in Marketing as well, so you might want to keep this under consideration, too.

You can also gain a Marketing Masters degree which might come in the form of an MBA. Many times the Master of Business Administration with an Emphasis in Marketing is offered as an online Marketing degree program. It combines the typical coursework found in an MBA program, only with a specialized emphasis on Marketing.

Other degree programs include B.S. in Communication-Marketing and the Master of Science in Management – Marketing Management.

How long does it take to earn a Marketing degree?

An online Marketing degree with a Bachelor’s usually takes around 4 years to complete. However, there are some programs that offer accelerated programs which also take 3 years of work experience into consideration, in addition to previous college credit hours. These accelerated programs can often take as little as 2 years to complete.

An online Marketing Masters degree can take anywhere from 2-3 years to complete, depending on the program and how much time you have to commit to it.

Why choose a degree in Marketing?

Most companies rely on their marketing significantly. Not only does marketing affect profit margins, but it also gets the product out to the public, who might otherwise not know about it. There are a number of jobs in marketing, promotion, advertising, and public relations meaning that an online Marketing degree can open up a number of doors for you and your career.

What fundamental courses are required for a Marketing degree?

Common courses will focus on advertising, accounting, creativity, trends in the market, and analyzing those trends. You might be required to take courses that include:

  • Science
  • Statistics
  • Economics
  • Psychology
  • Consumer behavior
  • Brand management

Additional topics

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