College and University Blog
Branding - What Colleges are Doing to Stand Out
People are infatuated with brands. They don’t buy tennis shoes, they buy Nikes. They don’t buy jeans, they buy Levis or Lucky. They don’t go to college, they go to Yale or Harvard. People seldom buy a thing. Instead, they buy a name and all the associations that go with that name. In other words, they buy a brand.
All human beings have a need to identify with a group. Branding creates a potential group that you could belong to. Let